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James Blake provides the soundtrack for Diptyque’s new campaign


This is the first time that the British producer has created a piece of music for an animated short film

With the aim of transporting us to “where memory meets imagination”, French brand Diptyque has just recruited James Blake to create the soundtrack for the new Do Son fragrance line.

The main piece of the campaign is a four-and-a-half minute animation directed by Werlen Meyer studio that projects the story behind the perfume that was born and designed by Fabrice Pellegrin in 2005.

It is the first time that the British producer creates a piece of music for animation. Being this his first original of 2023 still the single without an official name, it is waiting to be spread on platforms like Spotify and Apple Music. Check out the animation below.

Watch the short film here

Behind Diptyque’s new line DO SON

Animation, beyond telling us a story, is also in charge of releasing the aromas that are framed in our minds, shaping our imagination and reviving our creativity under its tuberous, intoxicating and spicy fragrance.

The short film also celebrates the new Do Son perfume range with super fresh, dynamic and elegant presentations that continue to convey the inspiration behind its creation: the childhood vacations of Yves Coueslant, one of the brand’s founders.

The new edition of Diptyque’s Do Son collection includes an eau de parfum (€ 150), an eau de toilette (€ 130 for 100 ml or € 62 for 30 ml), a hand and body gel perfume (€ 40), a box of 3 scented soaps (€ 50) and a candle (€ 70). Find out more here.

Fragance Diptyque DO SON
Nicolas Bernachea
Nicolas Bernachea

Connected to electronic music since I was 13 years old. For promotions and/or collaborations contact me at: